Guerrilla Marketing - Партизанский маркетинг
TYPICAL advertising moves are no longer satisfied with today's marketers. On the agenda - find creative methods, psychological impact on consumer 30 of the last century Marlboro cigarettes Corporation Philip Morris held 31 th place in the ranking of tobacco brands. It took more than a year and capital-intensive advertising campaign that Marlboro was one of the world's most popular brands. Today, market conditions, along with heightened tough fight for a fraction of the market does not even allow producers to have untwisted trademarks wait for success as much as waiting for Marlboro Corporation Philip Morris. For this and other reasons, the domestic manufacturers are increasingly adopting methods of guerrilla marketing as an additional tool to promote products, and sometimes as an absolute alternative to the standard marketing policy. Guerrilla Marketing is based on human psychology. For example, of the twenty most beautiful women we remember shod in the fins or the one at h...